Head of Bates, CHI & Partners, Mumbai, Asheesh Malhotra, a business enthusiast, who thinks most of the ‘new business’ can be gotten from current businesses, treats every project like a pitch. Previously, as Sr. Vice President at Ogilvy Mumbai he led a large unit, managing business growth. Furthering the concept of discipline integration, he built a strong 2nd line of managers.
In his eclectic career, he has headed a global business hub, besides other businesses. He also had a very fruitful stint at Lowe, Mumbai, 5 years ago.His experience is a melange of categories like Food & Beverages ( HUL Beverages, J&J, KFC), Automotive ( Toyota ), Lubricants ( Castrol ), Pharma ( GSK ), Consumer Finance ( ICICI Prudential, SBI Life, Bank Of India, Federal Bank, MCX Commodity exchange ), Airlines ( British Airways, Air France ), Media (Al Jazeera, India Today, Business Today, Femina, Filmfare), Energy ( BP ), Hospitality ( Taj Group Of Hotels ).
Today he addressed Journalism & Mass Communication, and MBA students. He conducted an interactive session with the students where he told them about his experiences and talked in depth about media marketing.
