As they say, ‘Consumer is the king‘ and to understand this concept a little better, Lovely Professional University organized a grand International Conference on Volatile Consumer Behaviour and Marketing whereby students were addressed by some of the most renowned industry leaders and international university officials.

VCB conference

VCB conference

Understanding the prominence of customer retention and product personalization, industry leaders like Mr Sushil Verma (Senior Vice President, MakeMyTrip), international speakers like Mr Kristjan Oad (General Manager, Estonian Entrepreneurship University of Applied Sciences, Estonia) and Mr Nimay Kalyani (International Coordinator South Asia Lecturer, The University of Newcastle, Australia) addressed the budding talented business minds at the LPU Campus.