Date: June 20 to 21, 2014
Venue: Lovely Professional University, Phagwara

Background & Rationale
Workshop on Selling Skills, a Corporate Training Program was organised at Lovely Professional University for staff members of DIGITAL ZONE. Mr. Sarbjit Singh Kwatra, Assistant Director and Mr. Ashwani Panesar, Assistant Professor, Lovely Professional University were the key facilitators.

The program focused on enabling the participants to work on latest selling techniques that can be used to enhance the sales in an organization. It also focused on importance of Digital Marketing in business development . Through experiential learning participants learned about negotiation skills of an effective sales person. The schedule carried a multi pronged approach that included inputs, group discussions, Audio Video based and situational analysis, Role Plays and finally presentations by the participants illustrating their findings.

The Focus pointers were:
• Context Setting and Introduction to Selling Skills
• The FAB Approach
• Objection Handling
• Mistakes Salesperson make
• The principles of negotiation
• The Win-win Approach
• The role and intervention of Digital Marketing in Business Development

The program received active participation of staff members from DIGITAL ZONE. The participants were appreciative of the gesture shown by the University in terms of choice of Subject Matter Experst, appropriate learning environment, venue setting, infrastructure, study tours and content delivery. They were also impressed by the subject expertise of the resource persons. The participants observed that the program was outcome oriented and gave them new insights on the topic. It was crafted to meet the training needs stated by the client. LPU-HRDC is committed to provide tailor made Professional Development Programs for the corporate sector. These training programs also help in strengthening industry-academia relations thus opening new vistas of mutual collaboration.