In line with the national vision of Digital India, Lovely Professional University is taking continuous measures for skill upgradation of Faculty, Staff & Students in the context of digitization. LPU is organizing a workshop on Digital Marketing on December 16, 2017, in the LPU Campus. In the past, developing a digital strategy and online marketing was a competitive advantage, now it is a basic requirement for doing business. Digital strategy is increasingly becoming important and it seems likely that digital media will soon dominate the promotional budgets of the Indian corporates. The basic reasons why digital marketing is taking over traditional marketing channels is its phenomenal reach and the ability of Internet marketing tools to interact with the target audiences in real time. This workshop will give you the practical exposure needed for the transition from brick and mortar to click and mortar through powerful online engagement. The sessions will enable the participants to unleash the potential of digital media and in the process will ensure that they have acquired the right skills to explore the opportunities in the digital world.
Resource Person
Dr. Rahul Sharma is an educator specializing in consultation of digital media strategy. He conducts workshops on digital marketing fundamentals, search engine optimization, web analytics, content marketing, mobile marketing and social media marketing. Dr Rahul Sharma can help you with online techniques and tools to improve your business efforts. He is also a member of IMA- Internet Marketing Association. Currently, he is an Associate Professor at Mittal School of Business, Lovely Professional University teaching marketing for more than 8 years, producing powerful learning opportunities for advanced level postgraduate courses. He is recognized for teaching excellence based on technical, research and design fundamentals. He is a researcher, speaker and advisor of marketing in the digital era. Avidly curious about how the digital marketing is evolving and he constantly tries to contribute in this area through research. His advisory work involves helping entrepreneurs, executives and CEOs to answer their challenging questions about competing in our complex and the changing digital market.
How to Register
Step 1: Go to http://www.lpu.in/academics/faculty-development.php
Step 2: As a New user enter your particulars to Register/ Create an Account
Step 3: For Course Details click on “View brochure” in the “Courses available” Tab.
Step 4: Login to your Account created at the time of Registration. If Already registered, you can directly Login and access your account.
Step 5: Click on “Register” to register for the desired course available on the Home page.
Step 6: Select the appropriate participant group for registration. If Research Scholar, attach proof of Registration in M.Phil. or PhD Program. If a student, attach student ID card.
Step 7: Select the Payment mode and make payment accordingly.
The workshop will help attendees use digital marketing to connect with their customers on the internet. It will help you increase the visibility of your business and hence attain an online reputation for your business. The workshop will prove especially advantageous to those who seek to make a career in the field of digital marketing.
