Digital Marketing can help in endorsing your product and services. It can also help in growing your brand. In an era where everything is digitalized, the number of people who go online is still increasing every day. Marketing is all about connecting with your viewers or audience at the proper time at the proper place. Many of us are unaware of the vast possibility after learning digital marketing and don’t know, where to start. Online Short-Term Course on Digital Marketing for Business Development is the course provided by the Corporate Pathshala and Human Resource Development Centre and Mittal School of Business under the guidance of LPU to give your efforts a smooth start.

The course is designed to get a head start to your digital marketing strategy, digital marketing techniques to demonstrate the successful use of all digital platforms. The course equips you with the skills, strategies, and techniques that can help you to lead your career in this digital era.


Key Points 

  • Exploring and understanding the concept of Digital marketing
  • Developing a Brand Voice
  • Use of different Social media tools.
  • Measuring the performance of your digital efforts.

Course Instructor

The Resource persons for this course were Dr. Rahul Sharma and Mr. Rajesh Dorbala

Dr. Rahul Sharma is an Associate Professor & Head academic Operation at Mittal School of Business, LPU. His research and teaching interests entail areas like Digital Marketing and Business Analytics. An academic career spanning over 11 years, has attended more than 15 related training and the courses for continuous learning. He has published 2 case studies, more than 11 research papers in Journals, and 3 research chapters in the referred edited book. He has also received Research appreciated award 2015-16 by Honourable HRD Minister Mrs. Smriti Zubin Irani.


Mr. Rajesh Dorbala is currently an Assistant Professor at Mittal School of Business (MHRD NIRF India Rank 52; ACBSP USA, Accredited), LPU. He is a seasoned professional with 8+ years of experience in industry and academics. He has worked with prestigious organizations such as TIME, HDFC Bank, JSW Steel, and He has also served the Ministry of Education, the Republic of Maldives for 4 years. He has acquired commendable skill in R programming and Digital Marketing and has been conducting workshops on the same across India.

The 5-day workshop that took place from 9 June to 13 June 2020 at Zoom Platform helped students understand Digital Marketing, starting a website and blog, content writing, and many more topics.