In today’s world, everyone is hooked to the internet even for their minor work, whether it is buying groceries or books or home appliances, searching for a good article, jobs or interns, to see the nearby shops, etc. Almost everything is done online these days, why not to get your business online then? You don’t need to have a huge business to go digital. Through digital marketing, you get to market/sell your products and/or services using digital technologies, especially on the internet, which includes display ads, mobile phones or any other digital source.
If you are a student and plan to start a business, you should grab every opportunity to get your work online. Getting online doesn’t particularly mean to have a website, it can be through social media or local business listings and review sites on the internet like Google My Business or Bing Places for Business.
Here are some of the reasons for you to have an online presence of your business:
- Makes it Easier for Potential Customers to Find You
Potential customers are the ones who are at the highest possibility of buying your products and services. Getting digital makes you easily visible to your potential customers.
For example, imagine that you own a bakery shop in Phagwara and someone who lives nearby needs a cake or any other bakery product. He will open up his smartphone and search for the cake shop or simply the bakery near to him on the web and being online, your search result will pop up in the top results.
- Allow You to Showcase Your Products and Services
Let us continue with the above example. The person gets your web link or just the result in local business listings and he opens up your website or your business listing details where he could find all the products and services that you offer, either through images or texts or maybe both; thus, making it easier for you to display your products to your potential customers.
- Helps in Building Relationship with Customers
If you make an online presence, it would become much easier for you to connect with your customers; both – old and new. You can easily communicate with them and can improve your services according to their suggestions or needs. If you don’t have a website, you can always use social media platforms to connect with them by making your business page on Facebook, Instagram or Twitter. Google My Business and Bing Places for Business are also a great way to market your products and get feedback from the buyers.
- Allow Customers to Make Reservations or Appointments Online
Wouldn’t you prefer making an appointment online to visit your counsellor or saloon or any other place where you can make reservations in advance rather visit the place and wait for your turn? This is another benefit of taking your business online. Your customers will be able to make reservations or appointments online which will attract them as it saves them a lot of time.
So these were some of the important reasons to make your business go online and it is not mandatory that you should have a website then only you will be visible on the net. You can use free sources like Facebook, Instagram, Google+, Pinterest, Google My Business, etc. So go digital and get success!