At La Tomatina, nearly 175 ton ripe tomatoes are offloaded into the crowd of people packing the streets of a small town Buñol (Valencia) in eastern Spain.
Kamal Preet Saroye, a student of Lovely Professional University, won ‘Free Entry’ to the world famous ‘Tomatina Festival’ that was held in Spain on 31 August 2016. Saroye won the all-paid festival trip at the ‘Back to Campus’ competitive campaign organized by Vodafone India. The month long campaign covered 400+ leading colleges across the top 50 cities of the country, where students participated through campus engagements and via social media. LPU Pro Chancellor Mrs, Rashmi Mittal congratulated Kamal and advised him to keep up his buoyant, winning spirit.
Business Head of Vodafone India, Rajat Avasthi congratulated the winner and said, “Targeting the socially active and increasingly demanding Indian youth, Vodafone ran the campaign with the intention of engaging youth on topics that matters to them most like friends, music, fashion, health and entertainment among others.” To stand a chance to win this grand prize, the participants had to just click a GIF (Graphic Interchange Format) with their gang at specially created ‘Vodafone U’ experience booths, which were set-up in select colleges. Then they had to share the GIF on social media and tag friends with #FunWithU@Vodafone. The participant whose GIF got the maximum likes stood a chance to win an all-paid trip to Spain.
La Tomatina Festival is held every year on the last Wednesday in the month of August. The highlight of the festival is the mass tomato fight very like our own festival Holi, except that tomotoes instead of colors are used. During this hour-long celebration, many thousands of participants from across the world get smeared with tomato-pulp. Nearly 175 ton ripe tomatoes are offloaded into the crowd of people packing the streets of a small town Buñol (Valencia) in eastern Spain. The event has become one of the highlights on Spain’s summer festivals’ calendar. This paid-entry event was inspired by a food fight between local children in 1945 in the tomato-producing region.