Date: 14th – 15th December 2018
Venue:  Lovely Autos, Kapurthala

Background & Rationale
Workshop on Selling and NegotiationSkills, a Corporate Training Program was organised at Lovely Professional University for staff members of Lovely Autos, Kapurthala.Dr. Rahul Sharma, Associate Professor and Mr. Ajay Kumar Sharma, Assistant Professor, Lovely Professional University were the key facilitators.

The program focused on enabling the participants to work on  latest selling techniques that can be used to enhance the sales in Automobile industry. It also focused on importance of  Digital Marketing in business development. Through experiential learning participants learned about Negotiation skills of an effective sales person. The schedule carried a multi pronged approach that included inputs, group discussions, Audio Video based and situational analysis, Role Plays and finally presentations by the participants illustrating their findings.

The Focus pointers were:

  • Context Setting and Introduction to Selling Skills
  • The FAB Approach
  • Objection Handling
  • Mistakes Salesperson make
  • The principles of negotiation
  • The Win-win Approach

The role and intervention of Digital Marketing in Business Development

The program received active participation ofstaff members from Lovely Autos, Kapurthala. The participants were appreciative of the gesture shown by the University in terms of choice of Subject Matter Experts, appropriate learning environment, venue setting, infrastructure, study tours and content delivery. They were also impressed by the subject expertise of the resource persons. The participants observed that the program was outcome oriented and gave them new insights on the topic. It was crafted to meet the training needs stated by the client. LPU-HRDC is committed to provide tailor made Professional Development Programs for the corporate sector. These training programs also help in strengthening industry-academia relations thus opening new vistas of mutual collaboration.