The concert began on a dynamic note with power packed performances by India’s leading folk-fusion artiste Raghu Dixit and his entourage. The event soon reached a climax and the crowds got wild..
A feeling of euphoria seized the air at a musical extravaganza brought to life by Coke studio today; one of India’s most loved and popular fusion music properties established by Coca-Cola India. The concert began on a dynamic note with power packed performances by India’s leading folk-fusion artiste Raghu Dixit and his entourage. The event soon reached a climax and the crowds got wild in the sprawling lawns of Lovely Professional University (LPU) when legendary folk singer Gurdas Maan and notoriously charming superstar Diljit Dosanjh’s enthralled the audience with a ‘jugalbandi’ on the track ‘Ki Banu Duniya Da.’
Speaking on the concert, Debabrata Mukherjee, Vice President, Marketing & Commercial, Coca-Cola India said, “It gives us immense pleasure to bring people together through Coke Studio. Coke Studio is a fusion platform which thrives on the youth’s passion for original music rooted in the Indian culture. Today it’s is an occasion for us to bond and connect with youth of LPU through this music. And I have to say, the welcoming atmosphere at Lovely Professional University is something that always draws us back every time to stir a unique musical rhapsody. This concert today at LPU is our way of thanking Coke Studio’s 30,000 ardent fans at LPU for their constant love and support. I am sure they tasted the feeling of magic, just as we did with the signature fusion music of Coke Studio”.
Apart from the concert, Coca-Cola India engaged with the youth of LPU through interesting on-ground activities. One such activity included the fun Coca-Cola Can sleeving act, where music lovers could get their personalized cans with their images on the can. The musical evening also witnessed great participation through fun quizzes that gave winners an opportunity to click selfies with Gurdas Maan, Diljit Dosanjh and Raghu Dixit, thus creating everlasting memories at the event.
Talking about hosting Coke Studio at LPU for the third time, Mr. Ashok Mittal, Chancellor, LPU said, “The show undoubtedly turned out to be the most spectacular music event. We are grateful to Coke Studio that introduces our students to versatile music landscapes and provides an experience to see a LIVE performance by great talents from across our country. We have witnessed a positive influence and interest in students when they are exposed to this platform. Initially those who were hesitant are now inspired to choose music as their career. Our foreign students also get a real taste of the Indian culture. Everyone eagerly looks forward to this event year after year.”
This mega musical evening, heavy on nostalgic melodies and peppy modern folklore, saw over 25,000 fans at LPU cheer an encore to smashing hits and break into Bhangra moves at every chance they got.
