* LPU and ITEC (Indian Technical and Economic Cooperation), Division of Ministry of External Affairs (Government of India), collaborated for this

* Participants included elite officers of Government Offices & Ministries; entrepreneurs, and media fields of 14 countries

*Topic covered was “Digital and Social Media Marketing for Organization Growth”

Lovely Professional University (LPU) in collaboration with Indian Technical and Economic Cooperation (ITEC), Division of Ministry of External Affairs (Government of India), organized two-weeks ‘online media marketing’ course for government officials from 14 countries.

The time-needed important topic taken for a certificate course was ‘Digital and Social Media Marketing for Organization Growth’. It was slated for high-profiled officers of government offices and ministries; entrepreneurs; and media personnel.

The course helped participants in finding a set direction to promote online business efficiently. It was also to develop an online marketing strategy that involves potential customers throughout the digital landscape. Present-day digital marketing techniques were discussed in simple terms to demonstrate successful use of all digital channels-including search, video, social, email, and display.

ITEC Director, Head Division of International Affairs & Vice President of LPU, Dr Aman Mittal informed that every year LPU trains thousands of foreign nationals on various long term and short-term training programs. Till date we have undertaken a total of 9, offline/online, ITEC Programmes.” Dr Mittal also anticipates that the participants will learn as much as they can from the programme at LPU, and to use the same knowledge in the development of their respective country.”

The Indian Technical and Economic Cooperation (ITEC) Programme is a bilateral programme of assistance of the Government of India. It was believed necessary to establish relations of mutual concern and inter-dependence based on commonly held ideals and aspirations, as well as solid economic foundations.

Under ITEC and related programmes, 161 countries in Asia, Africa, East Europe, Latin America, the Caribbean, Pacific and Small Island countries are invited to share in the Indian developmental experience acquired over seven decades as a free nation. These programmes have generated immense goodwill and substantive cooperation among the developing countries. This time, countries which participated are-South Sudan, Tajikistan, Iraq, Mongolia, Maldives, El-Salvador, Nepal, Nigeria, Malawi, Sudan, Somalia, Tanzania, Guyana and Lesotho.

Next programme is a specialized course in IoT technologies and applications for smart cities to last up to October-2022. Here, all countries’ executives, managers, engineers and technical staff from smart city projects, regulators, policy makers, telecom operators, industry, and academia are to participate.

The training course is designed to enhance the understanding of participants in IoT technologies and applications for smart cities. It will also cover case studies on how IoT can be deployed in cities, agriculture, healthcare and industries.