Date: Feb 6, 2019
Venue:   Lovely Professional University 

Background & Rationale
Customer First Own to Lead, a Corporate Training Program was organized by Lovely Professional University for executives of Midland Microfin Limited. Mr. Narinder Singh Garcha, Assistant Director & Mr. Shashi Sheikher Regrow, Assistant Professor Lovely Professional University, were the key facilitators.

The schedule carried a multi-pronged approach that included inputs, group discussions, Audio Video-based and situational analysis, Role Plays, and presentations by the participants.

The Focus pointers were:

  • Context Setting and Introduction to concept of Customer is King
  • Why Customers Leave
  • Mistakes we make-Indifference
  • The Customer Focus Factors-Attract, Retain, Serve and Use for referrals
  • Customer Satisfaction to Customer’s Delight
  • The step forward-Customer’s Ecstasy
  • The Road Ahead


The program received the active participation of staff participants. The program aimed at the development of leadership skills, use of effective marketing and digital strategies, Rapport Building, Call control, and Assertive communication. The program was spread over 3 sessions. The participants were appreciative of the gesture shown by the University in terms of choice of Subject Matter Experts, appropriate learning environment, venue setting, infrastructure, study tours and content delivery. They were also impressed by the subject expertise of the resource person. The participants observed that the program was outcome-oriented and gave them new insights on the topic. It was crafted to meet the training needs stated by the client. LPU-HRDC is committed to providing tailor-made Professional Development Programs for the corporate sector. These training programs also help in strengthening industry-academia relations thus opening new vistas of mutual collaboration.