The Management Development Program On Design Thinking, Innovation and Entrepreneurship, from Jan 05 to 15, 2022 organized by Mittal School of Business and Human Resource Development Center, Lovely Professional University catered to the capacity building in design thinking, innovation and entrepreneurship.
The group consisting of a balanced mix of student-preneurs, faculty and sizeable representation from the industry got off to a flying start. Addressing the participants, Course Director, Professor and Dean, Head Human Resource Development Center, Lovely Professional University Dr. Sunaina Ahuja gave insights on the objective of the MDP mentioning the in-depth thought that has gone into designing the format of the course and also shared the School Mission and Objectives. Course Director, Pro Vice Chancellor, Lovely Professional University Dr. Sanjay Modi interacted with the participants and advised them participants to translate the learning of the MDP into meaningful projects and business ideas. He remarked that each designated subject matter expert had a proven track record and mastery of the topic. He expressed that the combination of academic and industry stalwarts would make this course a great learning experience.
The opening day sessions were taken by a renowned Business Coach and Start-up founder, Ms. Uma Mansharamani. Patiently she laid the context, spelled the importance of entrepreneurship attributes and showcased the business ideas made for various clients. Her charismatic style made an instant connection with the participants.
The second day saw the session taken by Senior Dean and Head Mittal School of Business, Dr. Rajesh Verma known for his innovative style of training and real-life examples. He shared his experience and dwelled on how to incorporate the user experience in the design and subsequent implementation. He welcomed queries and answered elaborately. Discussion leading technique and eliciting questions kept the learning a two-way process and engaged the participants in a purposeful dialogue. The third day sessions were taken by Mr Sarabjit S Kwatra who talked about the types of Entrepreneurs, stages of Product or Service development, key drivers of entrepreneurial journey and relevance of business plan vis-avis the vision-strategy and Execution triad.
The second session of the day was conducted by Mr. Raman Nayyar, National Head Training & Development, Global Garner sales Services P Ltd. & International Business Coach. The session was focused on defining the business idea and the objective in terms of a solution to a problem. A working sheet format was shared for perusal and reference.
The Day IV saw the flow from ideation to prototyping by Ms. Manmeet Kukreja. The second session of the day was conducted by Mr. Rohit Vij who shared a business plan canvas template. The Group Project assignment was also rolled out with a briefing on the evaluation parameters. The participants were divided into thirteen groups and the groups were evaluated for their project ideas on the last day of the MDP.
Day V the topics dwelled on Intellectual Property Rights and Patenting taken by Dr Sanjeeva Kumar Mazumdar, Manager, National Development Research Centre (NDRC). The pointers deliberated were focused on the process and stipulations to safeguard intellectual rights and the facilitating bodies.
Day VI saw the participants giving presentations on their group projects that were submitted earlier. The presentation by the group spokesperson was followed by questions and posers by the assessment panel. It was followed by the valedictory and open house. In her valedictory address, Dr. Sunaina Ahuja, Course Convener and Head, Human Resource Development Center, congratulated the participants for their active participation and expressed hope that this learning would be applied in real situations so that positive contribution could be made in the field of sustainability. Dr. Rajesh Verma, Senior Dean and Head Mittal School of Business gave closing remarks by recognizing the efforts of the organizing team for a very well conducted Management Development Program and also congratulating the participants on their proactive participation.
The subject matter experts engaged the participants with practical examples, hands-on demonstrations and case studies. The session resources were shared on a daily basis on Google Drive including the session recordings. The assessment and evaluation were conducted through a MCQ Test and project assignment based on the session learning outcomes. The participants were unanimous in their appreciation of the course in terms of the content, delivery and organization. The responsiveness of the organizing team was applauded by the participants who expressed that this was one of the best learning experiences.
They also expressed desire that such programs should be frequently conducted. The presentation and valedictory session had a buzz of vibrancy and enthusiasm! The participants were unanimous in their appreciation of the course in terms of the content, delivery and organization. The responsiveness of the organizing team was applauded by the participants who expressed that this was one of the best learning experiences.
TESTIMONIALS
Thank you to the entire Team. This is the best experience that has changed our mindsets and given us vision – Jigna Shukla, a Corporate Participant.
It has been a great experience being a part of such an informative course – Bhavya Mahajan, a Studentpreneur.
The conduct, delivery and organizing were par excellence. A great experience and I would recommend the MDP to my fellow colleagues also – Ms.Purvy C, Director- Servilink Engineers Pvt. Ltd. Vadodra.
Well-conducted and outcome-oriented. Proud to be a part of it – Mr. Yogesh Kumar Gupta, General Manager-Operations, C & S Electric Limited.
Systematic, focused and great support from the organizing team – Mr. Bhalchandra N Varade, Sr. Manager Technical, ABB India Limited.
