Fashion Communication is one of the contemporary and upcoming fields in the fashion industry. Professionals adept in fashion communication attain a high level of skill and domain knowledge and emerge as experts who offer impactful communication solutions for the fashion and lifestyle industry. “Communication is the bridge between the designers and the fashion lovers and digitalization is the order of the day”, said Dr. Sunaina Ahuja, Professor and Associate Dean, HRDC in her opening address of Short-Term Course on Fashion Communication and Digital Transformation in Fashion Industry. While welcoming 50 plus participants and the resource persons in the course, she emphasized on benefits of inclusion of latest Softwares used in industry in education. She explained the vision of HRDC to conduct professional development programs in emerging technologies to make the participants industry-ready.

Dr. Dharam Buddhi, Executive Dean, Division of Innovation and Entrepreneurship, LPU laid importance of the blend of technology and fashion. He appreciated the efforts of HRDC and School of Fashion Design and Technology for organizing workshops on innovative ideas and according to the current requirements in the industry.

Mr. Bhaskar Mitra, Dean, School of Design (Fashion and Design Technology) presented a prelude of the course objectives and content synopsis and explained how this course would be beneficial to the participants in meeting the requirements of fashion industry.

Ms. Pooja Gupta- Head stylist at Thnk Mkt magazine, Mr. Gaurav Mandal Design Consultant, Mr. Bhaskar Raj- Graphic Designer, Flix Stock India Pvt Ltd., Mr. Firoz Khan, Assistant Professor, School of Design (Fashion Design and Technology), Mr. Akash Rathour, Assistant Professor, School of Design (Fashion Design and Technology), and Mr. Ezhilaban JJ, Assistant Professor, School of Design (Fashion Design and Technology), LPU were invited as the key resource persons to update the skills of the participants on the use of latest  Softwares like CLO-3D, applying 3D skills creating conceptual portfolios in the industry.